The Brief
To entertain the Drum sponsorship team - a key client for Bauer Media's radio team.
Goal
To give them a really memorable day that would stand out amongst normal entertainment solutions such as lunches etc. They wanted an experience that they would be remember for a long time and help to build and strengthen the relationship with Drum.
What Was Done
They spent a thrilling morning at Thruxton race circuit in.Hampshire driving a Porsche, Ferrari and Renault one seater racing car, followed by a high speed passenger ride in a Mazda.
Result
“Everyone agreed that the whole experience was exhilarating. The day itself was very well managed and seamlessly executed and still a talking point even now. This really helped us to continue to build the relationship with Drum and will hopefully result in future business.”
