This leading wholesale company wanted to reward their employees for demonstrating behaviour that reflected the company core values across their UK thirty three stores and a head office.  

To increase and reward associated behaviour that reflects the company’s core values.

A manager nomination process was designed with a bespoke company Red Letter Days web page that would allow managers to select the behaviour demonstrated and the reason for the award.  The scheme was branded with a company tagline to staff and the launch included a number of phases of in-store posters, staff presentations and pay slip inserts.

"Since its inception the scheme has proven an increase in behaviour of the company’s core values thus resulting in an improvement in: customer service and care, use of employee initiative and employee ownership of tasks."